Brendan Witcher

Brendan Witcher is Global VP of Product and Content for all Shoptalk and Groceryshop events, where he leads content strategy across a global portfolio of retail and commerce conferences. He brings deep expertise in digital transformation, consumer behavior, ecommerce, omnichannel commerce, personalization, customer experience, and retail technology, helping brands and industry leaders understand the trends reshaping modern commerce.

Before joining Shoptalk, Brendan held multiple analyst roles at Forrester, including VP and Principal Analyst covering retail strategy, where he advised leading retailers, consumer brands, and executive teams on digital strategy and technology-led growth. His research and advisory work focused on translating fast-moving market shifts into practical strategies that improve customer engagement, strengthen commerce capabilities, and drive measurable business outcomes.

Brendan’s perspective is grounded in more than two decades of experience across retail, hospitality, ecommerce operations, digital marketing, strategic planning, business analytics, customer insights, and CRM. He has held leadership roles with organizations including Guitar Center and Harry & David, giving him firsthand experience building and scaling customer-centered commerce initiatives.

As a speaker, strategist, and industry commentator, Brendan is known for making complex retail and technology topics accessible, actionable, and relevant for business leaders. He has spoken at global industry events and has been sought for insights by major business and consumer media outlets.