Matt Marcotte

Matt Marcotte is the founder and principal of M2 Collaborative, an executive leadership and high-performance consultancy. Matt brings more than 35 years of experience building, scaling, reinventing, and advising some of the most valuable brands in the world to help leaders lead better through meaningful, relevant connection and relationship with employees and consumers.

Before launching his own practice, Matt was Senior Vice President and Head of Global Industry Advisors at Salesforce. He also served as Chief Operating Officer at Bergdorf Goodman, and as Global Executive Vice President of Direct-to-Consumer at Tory Burch. Earlier, Matt led Apple’s North America retail organization and at The Gap, he spearheaded a complete reinvention of the brand’s retail presence. His career began as a merchant at May Co.

Matt holds a BA in Economics from Boston College, where he now teaches an MBA course on Consumer and Brand Relationships. He is a Columbia-trained executive coach, named one of RETHINK Retail’s Top Retail Experts and a Thinkers360 Top 100 Thought Leader.

Most recently, Matt released his first book, Built on Belief - Why Cultures of Commitment are THE Competitive Advantage.