Michelle Pacynski

Senior Digital Executive | Digital Transformation | Futurist | Innovation | Board Member | Strategic Advisor

A high performing, visionary leader, Michelle Pacynski shapes – and reshapes – the retail industry with leading innovations and designing new ways to discover and shop. For over six years, she founded and led a team of global digital innovators, overseeing work that connects digital and physical shopping journeys with leading technology to create differentiated, relevant guest experiences. She also championed the creation of a corporate venture fund, Prisma Ventures (™) to accelerate innovation by forming strategic partnerships with the startup community. She’s currently a strategic advisor for several tech startups and while overseeing Prisma Ventures (™) she deployed over 50% of the $20M fund to some 12 early-stage startups over 3 years.

For over 20 years, Michelle has played an integral role in evolving the digital presence of several retail brands.

A seasoned business technology executive, Michelle brings experience from several industries, as a business transformation leader. She has a proven track record of building high performing teams focused on tech solutions aligned to business objectives in Fortune 100 corporations as well as fast-faced technology startups.

Michelle is currently a Strategic Advisor with iVantedge Advisors, LLC a company she founded specializing in guiding innovative technology startups through pivotal growth stages. She helps tech founders navigate complex challenges, drive product-market fit, and positions them for long-term success in dynamic, fast-paced markets.

Most recently, Michelle was named one of the Top 25 Leaders to Watch in 2025 by CommerceNext. In 2024, Brand Innovators recognized her for Women in Marketing, Industry Innovation Awards and Glossy awarded her and the Ulta Beauty team for Best Use of Omnichannel Experience and Best Use of Emerging Technology. In 2023 she was awarded Retail Partner of the Year by Vendors in Partnership (VIP) and Brand Innovators Industry Innovator Award in Retail. Michelle is proud to be a solution provider driving innovative work supporting the retail ecosystem and pushing the entire industry into the next generation through strategic partnerships with transparent communication. She was also nominated to RETHINK Retail’s Global Retail Advisory (GRL), a private collective of executives with insights and influence on the current state and future trajectory of retail. A regular industry speaker, panelist and podcast guest, Michelle is a collaborative thought leader in the technology and retail industries.