2024 #Retail #Prediction #4: Social Commerce - Next Frontier in Retail Media Disruption | #hottake

2024 #Retail #Prediction #4: Social Commerce - Next Frontier in Retail Media Disruption | #hottake

Host Ricardo Belmar talks about the intersection between #socialcommerce and #retailmedia networks. Will social commerce disrupt RMNs, or will RMNs see social commerce as an expansion opportunity to leverage more first party data?

from The Retail Razor Show #podcast
S4E1 Top 10 Predictions for Retail in 2024 with Ben Miller, VP Original Content, Shoptalk
Released on March 19, 2024

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