Ricardo is a go-to-market strategist and digital transformation specialist with 20+ years’ experience leading retail tech marketing and product teams to help retail organizations deliver elevated customer experiences and optimize their business operations. He was most recently the Director, Partner Marketing for Retail & Consumer Goods at Microsoft where he led partner go-to-market across the Americas.
Ricardo is the producer and host of The Retail Razor Podcast Network series of podcasts helping retailers cut through the clutter in retail and delivering sharp insights on retail technology, digital transformation, and executive leadership. He is a founding Advisory Council member at George Mason University’s Center for Retail Transformation and at the Retail Cloud Alliance. He is a featured member of RetailWire’s BrainTrust panel, and was named a Top Retail Expert each year from 2021 through 2025 by RETHINK Retail. Thinkers 360 has named Ricardo a Top 10 Thought Leader in Retail and AGI, a Top 50 Thought Leader in Management, Careers, and Transformation, and a Top 100 Thought Leader in Agentic AI and Digital Transformation. Thinkers 360 also named him a Top Digital Voice for 2024. The NRF has named Ricardo one of their Top Retail Voices for 2025.
Ricardo is passionate about helping retail and tech executives innovate and develop their leadership skills to succeed in the AI era. Ricardo also devotes his time as a long-time supporter of the RetailROI charity organization that seeks to help children in need worldwide.
