How do you make the manager to coach shift from managing tasks to coaching your team?
April Sabral's 80/20 test tells you in one meeting whether you are coaching or managing. Plus the huddle questions and the 3 KPIs that prove...
Ricardo Belmar is a seasoned go-to-market strategist, advisor, and AI transformation specialist with over 20 years of experience guiding retail technology marketing and product teams. His expertise enables retail organizations to deliver elevated customer experiences and optimize their business operations. Additionally, Ricardo advises retail technology providers on go-to-market strategy and partner alliances.
Currently, Ricardo is the founder, host & producer of the #1 indie podcast network for retail, The Retail Razor Podcast Network, where he offers sharp insights into AI technology in commerce, retail and commerce media, digital transformation, customer and employee experience, and executive leadership. He is a founding member of the Advisory Council at George Mason University’s Center for Retail Transformation and the Retail Cloud Alliance. Ricardo is a featured member of RetailWire’s BrainTrust panel, and has been recognized as a Top Retail Expert by RETHINK Retail from 2021 through 2026. Thinkers 360 has honored him as a Top 10 Thought Leader in Retail and eCommerce, Top 25 Thought Leader in Careers, Top 50 Thought Leader in Agentic AI, AGI and Management, and Top 100 Thought Leader in AI Ethics, Marketing, Digital Transformation and Transformation. Thinkers 360 also awarded him an Elite Expert Certification in Retail, a Master Expert Certification in Management, and named him a Certified Expert in AI, Marketing, and Digital Transformation. He was also named a Top Voice for 2024 and 2025 by Thinkers 360. The NRF included Ricardo among their Top Retail Voices for 2025. Most recently, Ricardo served as Director, Partner Marketing for Retail & Consumer Goods at Microsoft, leading partner go-to-market initiatives across the Americas.
Ricardo is passionate about helping retail and technology executives innovate with AI and retail media while developing their leadership skills. He also dedicates his time as a long-term supporter of RetailROI, a charity organization focused on assisting children in need around the world.
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