Name: 95% of Retail Marketers Are Being Forced to Do This #retailmarketing #data
Uploaded: 2026-02-25T00:00:07.000Z
Duration: 90
Description: We couldn’t believe how fast the role of retail marketing leaders is changing until *Dave Weinand* from retail analyst firm *Incisiv* broke it down. In this...

We couldn’t believe how fast the role of retail marketing leaders is changing until *Dave Weinand* from retail analyst firm *Incisiv* broke it down. In this moment from the latest episode of the Data Blades podcast, he explains why 95% of *retail marketing leaders* are being pushed to prove real revenue impact. Dave also explains how the shift toward omnichannel customer experience is rewriting the playbook with 79% of marketing teams owning more of the customer experience.

Dave reveals how mobile shopping journeys now dominate the path to purchase, forcing teams to rethink attribution and build a truly unified data set in retail. When retail marketing leaders own the full journey, from discovery to retention, the entire omnichannel customer experience becomes measurable in ways the industry has never seen.

This clip shows why the future belongs to teams who can connect patterns, understand mobile shopping journeys, and turn a unified data set in retail into action. If you want to understand where customer experience is heading, this is your moment.

*Resource Links*
*State of Personalized Experience in Consumer Goods in an AI-Driven World* report from Adobe & Incisiv
https://business.adobe.com/resources/sdk/state-of-cx-consumer-goods.html

*State of Customer Experience in Retail in an AI-Driven World* report from Adobe & Incisiv
https://business.adobe.com/resources/sdk/state-of-cx-retail.html

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from *The Retail Razor: Data Blades* #podcast
*S2E4 The Customer Experience Gap Nobody's Talking About*
*Released on February 19, 2026*

*Chapters*
00:00 Marketing’s New Mandate: Proving Revenue Impact in Retail
00:26 Owning the Omnichannel Journey: Better Data, Patterns & Attribution
00:58 The New Marketing Skill Set: Blending Art, Science & New Roles

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