Agentic AI is transforming retail and CPG marketing faster than anyone expected. In this episode, we explore how agentic ai and agentic workflows are reshaping content production, decisioning, customer journeys, and the roles inside modern marketing organizations. *Adobe’s Bruce Richards* and *Incisiv’s Dave Weinand* join *Ricardo Belmar* and *Casey Golden* to break down the latest research on AI‑powered customer experience — and what marketers must do next.
Whether you’re leading digital transformation, building AI governance, or preparing your team for autonomous marketing systems, this conversation gives you the insights you need to stay ahead.
🔥 *What You’ll Learn*
- Why agentic ai is accelerating beyond GenAI content tools
- How agentic workflows automate decisions across channels
- The shift from assistive AI to autonomous agents
- How retailers like REI and Home Depot are already using agentic systems
- Why AI governance is now essential for marketing teams
- New roles emerging in the AI‑driven marketing org
- How AI‑powered discovery is changing SEO and customer acquisition
If you’re exploring the future of AI in retail, hit *Like, Subscribe,* and *tap the bell* so you never miss an episode of Data Blades!
*Stay Sharp. Be Data Driven. Harness AI.*
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*The Retail Razor: Data Blades S2:E6*
*Released on March 20, 2026*
*Resource Links*
*State of Personalized Experience in Consumer Goods in an AI-Driven World* report from Adobe & Incisiv
https://business.adobe.com/resources/sdk/state-of-cx-consumer-goods.html
*State of Customer Experience in Retail in an AI-Driven World* report from Adobe & Incisiv
https://business.adobe.com/resources/sdk/state-of-cx-retail.html
*Guest info*
*Bruce Richards.* https://www.linkedin.com/in/brucefrichards/
*Global Industry Strategy & Marketing Lead – Retail & Consumer Goods, Adobe.*
https://business.adobe.com/
Bruce Richards joined Adobe in 2018 and today leads Global Industry Strategy for Retail & Consumer Goods with a bold, future-forward vision. With more than 25 years of executive experience across Retail and Consumer Goods, Bruce is a driving force behind Adobe’s industry direction—helping brands innovate, adapt, and win in an environment where consumer expectations evolve by the minute.
*Dave Weinand* https://www.linkedin.com/in/david-weinand-a62538/
*Chief Customer Officer, Incisiv* https://www.incisiv.com
*David Weinand* is the Co-Founder and Chief Customer Officer of *Incisiv, Inc.* – a research and insights firm focused on helping retailers and brands navigate digital transformation across online, store, and supply chain functions. Weinand leads customer success for the firm and manages research and bench
*Chapters*
00:00 Teaser
00:32 Show Intro
02:48 Welcome Back Dave Weinand and Bruce Richards!
03:49 Why GenAI Stays in Pilot
05:49 Content vs Decisioning AI
07:07 Quality Control and Trust
08:48 Assistive to Autonomous Agents
12:11 Low Risk Agentic Wins
14:12 AI Governance Urgency
16:50 AI Search and Discovery Shift
19:54 New Marketing Roles Emerging
22:58 Key Takeaways and Thanks
24:41 Show Close
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