Recorded live at RetailClub AI Festival. Sabrina McPherson, Senior Vice President and Practice Lead for Consumer Products Management Consulting at Publicis Sapient, tells Ricardo Belmar and Casey Golden why the goal has moved from search to selection, and why brands and retailers now have to share product data to get there.
Casey explains why ChatGPT can't tell Ralph Lauren Purple Label from Double RL, and why brands are holding off on GEO and AEO tools that change every week. Sabrina lays out how to design agentic commerce for two audiences, people who buy on emotion and AI agents that want consistent data they can trust, and why a wedding dress and a dress for a wedding need different product data. Then the trust question: with Meta's Muse and other personal agents racking up downloads, how far will shoppers let an agent buy for them? Sabrina's answer involves day-old eggs. If agentic commerce is on your 2027 plan, watch this one.
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Join retail leaders like Glenn Allison of Tractor Supply, Scott Saeger of David’s Bridal and Justin Emig of Artisan Lane Furniture, Dr. Janet Sherlock on the organizational changes required for agents and humans to work together, analysts like Greg Buzek and Jerry Sheldon of IHL Group and Retail Razor’s Ricardo Belmar, for practical conversations about agents in merchandising, order management, inventory control, store systems, and more.
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*The Retail Razor: Retail Transformers S2:E13*
*Released on November 6, 2026*
*Guest info*
*Sabrina McPherson.* https://www.linkedin.com/in/sabrinagmcpherson/
_Senior Vice President & Practice Lead for Consumer Products Management Consulting,_ *Publicis Sapient*. https://www.publicissapient.com
Sabrina leads the Consumer Products Management Consulting practice for Publicis Sapient. She has over 20 years of experience partnering with CPGs to drive value-based transformation. Specifically, her experience is focused on helping enterprises hunt for digital value pools in their core business and in new offerings/markets and partnering with them to build the capabilities required to capture the pool. Sabrina drives large scale transformation through the fusion of three lenses: business strategy, consumer experience/design and technology/data. Her deep expertise spans e-commerce (b2b2c, d2c, b2b), new digital first business models, core business reinvention including digital experience building, digital org, digital product management and operating model transformation.
*Chapters*
00:00 Teaser
00:41 Show Intro
03:40 AI Is Choosing Your Products. Are You Ready?
04:35 Search Is Dead. Selection Is the New Game
06:26 Why AI Can't Tell Ralph Lauren Labels Apart
07:38 30 Days to Holiday and Brands Haven't Started
08:34 You're Now Selling to Two Audiences
09:59 Wedding Dress vs. Dress for Wedding
11:03 Two Layers of Trust AI Must Earn
12:13 Would You Let an AI Agent Buy Toilet Paper?
14:55 The Fake Product ChatGPT Recommended
15:31 Show Close
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