Retail isn’t just about solving problems, it’s about creating experiences that inspire customers and drive higher average transaction value. In this episode of *The Retail Razor: Data Blades* podcast, _Ricardo Belmar_ and _Casey Golden_ sit down with *Gareth Johns,* _Chief Data Officer_ at *TruRating,* to explore how retailers can boost *Average Transaction Value (ATV)* through coaching, culture, and data-driven insights.
👉 Topics Covered:
- What *Average Transaction Value* means for retail success
- Shifting from service to *proactive selling*
- Hiring and *coaching strategies* that empower staff
- Using real-time data to improve customer interactions
- Upselling and cross-selling tactics in fashion and footwear
📈 Learn how leading retailers are reframing KPIs, empowering managers, and leveraging TruRating insights to grow average transaction value authentically, without the hard sell.
Whether you’re a retail executive, store manager, or innovator, this episode delivers practical strategies to increase ATV, empower teams, and build a culture of authentic selling.
*Stay Sharp. Be Data Driven. Harness AI.*
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*The Retail Razor: Data Blades S2:E3*
*Released on December 17, 2025*
*Guest Info:*
*Gareth Johns,* Chief Data Officer, TruRating - https://www.linkedin.com/in/gareth-johns-7166524/
*TruRating* - https://trurating.com
Gareth Johns is an internationally experienced product and data development leader with 20+ years of expertise in using big data and technology to drive business growth for major retailers. He played a key role in scaling dunnhumby, a global leader in customer data science, from a 30-person startup to an international powerhouse in marketing analytics and customer insights for Tier 1 retailers. After leading strategic initiatives across the US and Europe, he went on to Starcount before joining the TruRating team. Gareth is passionate about transforming the way retailers collect and use customer feedback. At TruRating, he’s helping businesses access real-time, transaction-tied consumer data at an unprecedented scale; revolutionizing how retailers measure and improve business performance.
*More from TruRating on increasing average transaction value:*
https://trurating.com/events/atv-masterclass/
*Chapters:*
00:00 Preview
00:53 Show Intro
03:23 Welcome Back Gareth Johns, Chief Data Officer, TruRating
04:17 Challenges in Retail Staffing
06:11 Strategies for Increasing ATV
11:23 The Role of Data in Retail
14:36 Coaching for Better Performance
19:17 Show Close
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