Buy Online Pickup In Store has been called table stakes since the pandemic, but offering it and running it profitably are two very different things. When a BOPIS order comes in, your associate is doing the work the shopper used to do in the aisles. Skip the fulfillment optimization and every order quietly bleeds margin.
The winners treat every pickup, ship-from-store, and local delivery order as a fulfillment decision to optimize for margin, the same way they’d optimize a store. Fulfillment is where retail margin leaks, and Buy Online Pickup In Store is the biggest leak of all. That’s the whole game.
This is a clip from our Data Blades episode with *Greg Buzek* of *IHL Group* on the connected supply chain, based on their recent 2026 Retail Transformation Study. Full episode on our channel.
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*Guest info*
Greg Buzek. https://www.linkedin.com/in/gregbuzek/
IHL Group. https://www.ihlservices.com/
from *The Retail Razor: Data Blades* #podcast
*S2:E9 Only 18% of Retailers Have This Figured Out*
*Released on June 19, 2026*
*Chapters*
00:00 BOPIS Winners vs Laggards
00:11 The Biggest Capability Gap
00:29 Industry Execution Shortfall
#BOPIS #RetailFulfillment #SupplyChain #AIinRetail #RetailTech #SupplyChain #RFID #ComputerVision #ReverseLogistics #RetailReturns #EdgeComputing #IHLGroup #DataBlades #RetailRazor #FutureOfRetail #StoreOperations #Ecommerce #retail #RetailTechnology #GregBuzek #RetailTransformation #RetailPodcast #RetailLeaders #RicardoBelmar #CaseyGolden #customerexperience #retailstrategy #EdgeComputing