Welcome to Season 1, Episode 10 of The Retail Razor Show!
A very expensive innovation project that doesn't work - If you kind of pretend like it never happened, you wasted every dime.
But if you talk out loud about why it didn't work, what you learned about your customers, yourself - It's just money well spent.
Andrew Laudato, COO of The Vitamin Shoppe, explains why it's ok to have innovation projects that fail - as long as you talk about them openly and learn from them!
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The Retail Razor Show
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Host → Ricardo Belmar,
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Co-host → Casey Golden,
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