Welcome to Season 1, Episode 10 of The Retail Razor Show!
Silos create friction for your retail customer.
When you look at a retailer's website, what do you see?
Can you immediately identify the different departments and technology just based on the user experience?
You'd be surprised how you can predict where the silos are in their organization just from that website analysis - It's all friction! Whether you're a DTC startup or a legacy retailer, it's unwanted friction.
Andrew Laudato says it best - "You're not going to be seamless to the customer if you're not seamless on the backend."
It all starts with who holds the budget for technology investments.
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The Retail Razor Show
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Host → Ricardo Belmar,
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Co-host → Casey Golden,
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