Amazon Prime Day 2025 wasn’t just another sale — it was a blueprint for retail and ecommerce success. In this episode, hosts _Ricardo Belmar_ and _Casey Golden_ talk with _Meghan Barden, Director of Global Retail Media at Rithum,_ to break down the biggest data points, surprising category standouts, and the shopper behaviors that will shape the holiday shopping season.
✅ What you’ll learn:
• The Amazon Prime Day 2025 metrics every retailer needs to know to optimize shopper behaviors
• How timing, promotions, and category trends hint at Black Friday and Cyber Monday outcomes
• Meghan’s expert strategies for turning Amazon Prime Day insights into holiday wins
• The ripple effect on inventory, marketing, and customer loyalty in ecommerce
• Insights into Gen Z's purchasing power and the importance of trust and authenticity in ecommerce marketing
If you’re in retail, ecommerce, or simply fascinated by the science of big shopping events and shopper behaviors, this episode is packed with actionable insights to help you finish the year strong.
📌 Watch now and get ahead for Amazon Prime Day Deals and the holiday ecommerce rush!
*Retail Razor Show S5:E8*
*Released on August 26, 2025*
*Guest info:*
*Meghan Barden* - https://www.linkedin.com/in/meghan-barden/
*Rithum* - https://www.rithum.com
Meghan Barden is an accomplished retail media strategist with over 20 years of experience in marketing and client services in both retailer, brand and agency environments. Currently serving as the Director of Global Retail Media at Rithum, she leads the company's efforts in helping brands and retailers leverage first-party data to create personalized and impactful retail media campaigns. Her expertise spans various facets of retail media, including strategy development, media planning, and campaign optimization.
For more Amazon Prime Day analysis by Rithum, access the full report here -https://explore.rithum.com/prime-day-guide-cont/prime-day-lessons-for-peak-shopping-season?utm_campaign=brands&utm_medium=podcast&utm_source=retail+razor&utm_content=retail+razor+podcast+description+link&utm_term=offer-gatedasset&personalization=
00:00 Previews
01:01 Show Intro
10:09 Welcome Meghan Barden
10:17 Overview of Prime Day and Rithum's Role
12:20 Prime Day Anomalies and Trends
16:15 Generational Shopper Behaviors
19:20 Impact of Gen Z on Retail Strategies
24:54 AI and Authenticity in Retail
31:51 Preparing for Future Retail Events
37:59 Final Thoughts
39:11 Show Close
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