By doing good in the world!
If your customer makes a purchase and you're going to go out and feed the homeless with it, or do an environmental cleanup or support something that's trying to do good in the world, that ultimately pays off in spades with customer loyalty, conversion, and lifetime value. Arin Schultz explains....
from The Retail Razor Show #podcast
*S5:E5 Leading with Values: How Naturepedic Builds a Better Brand, with Arin Schultz*
*Released on July 25, 2025*
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