Embracing Discomfort to Drive Innovation

Embracing Discomfort to Drive Innovation

Discover how Anna Farberov, GM of PepsiCo Labs, thrives on embracing discomfort to fuel retail innovation. In this highlight from the Retail Transformers podcast, Anna shares how PepsiCo Labs partners with the tech ecosystem and startups to drive real impact.

Retail innovation isn’t just about technology - it’s about accountability, risk-taking, and building empowered teams. Anna Farberov reveals how PepsiCo Labs started with 80% art and 20% process, learning through hustle, mistakes, and collaboration, now achieving an 80% process, 20% art approach to innovation with startups.

If you’re passionate about retail innovation, leadership, and collaborating with startups, this episode is for you. Subscribe now for more insights from the Retail Transformers podcast and join the conversation on how innovation transforms retail.

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*HIGHLIGHT REEL*
from *The Retail Razor: Retail Transformers* #podcast
*S1E4 How PepsiCo’s Anna Farberov is Revolutionizing Startup Innovation*
*Released on November 20, 2025*

Chapters:
00:00 Embracing Discomfort and Innovation
00:47 The Beginnings of Labs: Art and Process
01:12 Challenges in Corporate Innovation
01:45 Evaluating Solutions and Avoiding Vaporware
02:28 Focus on Adoption and Real-World Impact

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