In this episode of Retail Transformers, we sit down with e-commerce legend *Scot Wingo* — co-host of the iconic Jason and Scot Show, host of the Retailgentic podcast and newsletter, and CEO of ReFiBuy — for a deep dive into agentic commerce and why it could be the biggest e-commerce shift in 30 years.
Scot has been at the forefront of every major e-commerce wave: from founding ChannelAdvisor in 2001 to building the infrastructure for AI-powered shopping agents today. He believes agentic commerce — where AI agents handle the full Research-Find-Buy journey — will re-accelerate the entire industry. And he's got the receipts to back it up.
🔥 In This Episode:
• What is agentic commerce — and why every retailer needs a strategy RIGHT NOW
• Why OpenAI's Instant Checkout experiment was more important than it seemed (even though it got pulled)
• The merchant of record problem: why it matters more than anyone talks about
• How Google's Universal Checkout Protocol (UCP) could reinvent loyalty programs for the agentic commerce era
• Which retailers are winning early — and who's already falling behind
• The #1 reason your product catalog is your biggest vulnerability in an agentic commerce world
• Why 'keyword jail' is over and what you need to do about your product data today
• Scot's bold prediction: agentic commerce could touch 10% of transactions by holiday 2025
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*The Retail Razor: Retail Transformers S2:E4*
*Released on April 16, 2026*
*Guest info*
Scot Wingo, Agentic CEO. ReFiBuy. https://refibuy.ai
https://www.linkedin.com/in/thescotwingo/
Retailgentic newsletter. https://www.retailgentic.com
Retailgentic podcast. https://retailgentic.transistor.fm
The Jason & Scot Show podcast. https://retailgeek.com/jason-scot-show/
Scot Wingo, is a 5-time serial entrepreneur having started five companies: Stingray Software, AuctionRover, ChannelAdvisor/Rithum, Spiffy and ReFiBuy. Scot also co-hosts a top ecommerce podcast with Publicis' Chief Commerce Officer, Jason Goldberg (Jason and Scot Show) and his new podcast and substack is Retailgentic where he discusses the latest Agentic Commerce trends.
*Chapters*
00:00 — Teaser: What if your customer's AI agent shops without them?
00:50 — Retail Razor Podcast Network news & Goodpods chart dominance
04:42 — Retail Club AI Festival sponsor announcement
05:33 — Introducing Scot Wingo: OG e-commerce pioneer
07:51 — Welcome, Scot Wingo!
09:27 — ChannelAdvisor origins and marketplace innovation
13:51 — How AI agents solved catalog mapping (replacing 500 humans)
17:27 — Why Scot started ReFiBuy and the Research-Find-Buy thesis
23:04 — Defining agentic commerce as a sales channel
29:33 — OpenAI Instant Checkout: lessons learned
31:11 — The merchant of record breakthrough
35:15 — Who's leading in agentic commerce? Sephora, Ulta, Gap
40:35 — Answering the agentic commerce naysayers
48:00 — Will AI agents kill your brand website?
52:47 — Google UCP, identity linking, and loyalty programs
55:25 — The product catalog wake-up call for retailers
01:00:31 — Holiday 2025 prediction: 10% of transactions go agentic
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