Retail Media Reinvented: Insights from Andrew Lipsman and James Bauer
In this episode of 'The Retail Razor Show,' hosts Ricardo Belmar and Casey Golden dive into the evolving world of retail media, focusing on in-store attribution and media measurement. They are joined by Andrew Lipsman, analyst and founder of Media, Ads + Commerce, and James Bauer, CEO of Venvee, to explore how retail media has transitioned from online ads to in-store experiences. The discussion emphasizes the importance of closed-loop attribution, the integration of spatial AI for audience measurement, and enhancing the shopping experience through innovative technologies
Retail Razor Show S4:E5
Released on September 11, 2024
**Guest info:**
Andrew Lipsman:
https://www.linkedin.com/in/andrew-lipsman-10b2162/
James Bauer:
https://www.linkedin.com/in/james-bauer-venvee/
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