Vincent Yang, CEO & co-founder of Firework, explains how in China brands pay professional influencers to drive conversion via huge product discounts during #livestream shows. But in the US, brands have a better influencer - the sales associate - that's in-house, and is already their product expert. Why does this matter? Because US consumers want to buy from the brand's website where they already have awareness and intent.
from The Retail Razor Show #podcast
S3E7 What is the Future of Video Commerce?
Released on August 30, 2023
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