🚀 What makes RetailClub the most exclusive and impactful retail event of the year?
In this episode of *The Retail Razor Show,* hosts _Ricardo Belmar_ & _Casey Golden_ interview *Krystina Gustafson,* _Co-founder and Chief Content Officer_ at *RetailClub,* to explore how RetailClub is transforming the retail conference experience. Discover how this exclusive event is building a powerful retail community, sparking innovation, and leading the conversation on AI in retail.
🔥 In This Episode:
- What sets RetailClub apart from traditional retail conferences
- How Krystina curates content that drives real industry change
- The growing influence of AI in retail strategy and operations
- Why community-driven events are the future of retail networking
💬 *Drop a comment:* What’s your take on the future of retail events?
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*Retail Razor Show S5:E7*
*Released on August 13, 2025*
*Guest info:*
*Krystina Gustafson,* co-founder & Chief Content Officer, RetailClub - https://www.linkedin.com/in/krystina-gustafson-908a5a14/
*Register for RetailClub’s AI Deep Dive Retreat* - https://www.retailclub.com
*Krystina* is a co-founder and the chief content officer at *RetailClub,* a new retreats business from the founders of Shoptalk. RetailClub is building retail’s first AI-native community, bringing together 500 AI champions and changemakers for their inaugural *AI Deepdive Retreat,* taking place Sept 14-17, 2025 in Huntington Beach, CA.
Prior to RetailClub, she was the senior vice president of content at Shoptalk and Groceryshop, the leading conferences in the retail, grocery and consumer packaged goods industries. She led the team that shaped the retail and ecommerce industry narratives across its four annual events – Shoptalk, Shoptalk Europe, Shoptalk Fall and Groceryshop – including agenda development and speaker selection.
Krystina joined Shoptalk in 2017, after spending four years as a retail reporter and content editor at [CNBC.com](http://cnbc.com/). Prior to CNBC, Krystina was a web editor at Women's Wear Daily, the trade publication for the fashion industry.She has interviewed prominent business figures from retail and beyond, including the CEOs of Target, Sam’s Club, The Honest Company and Warby Parker, Dreamworks co-founder Jeffrey Katzenberg, and “Shark Tank” shark Kevin O’Leary.
00:00 S5E7 Unplugged & Unscripted: RetailClub's AI Event Revolution
00:01 Previews
01:04 Show Intro
08:44 Welcome Krystina and the Importance of AI!
09:56 Introducing Retail Club and AI Deep Dive Retreat
12:03 Event Structure and Unique Approach
14:07 Challenges and Opportunities in AI Adoption
17:56 The Future of AI in Retail & Event Experiences
22:46 Data Readiness and Tech Maturity
27:04 Agentic AI's Impact on Retail Operations
36:36 Event Details and Future Thoughts
41:26 Show Close
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