As retail media networks multiply, teams are feeling the pressure. Jeff explained how scaling retail media without infrastructure creates confusion instead of advantage. Retail media becomes harder to manage when internal constraints block coordination across pricing, promotions, inventory, and campaigns.
The story gets more urgent when you hear the data. Internal constraints in retail media ranked higher than budgets, measurement, or platform complexity as the biggest barrier to success. Retail media teams working in silos cannot unlock the full value of retail media, no matter how fast retail media networks grow.
This moment in retail media is a turning point. Brands that solve the coordination crisis will turn retail media into a growth engine. Those that ignore it will keep scaling retail media without infrastructure and wondering why results fall short.
Watch the full episode to dive into more insights from Skai's 2026 State of Retail Media Report!
https://youtu.be/8hlgKvBe39o
*Download the 2026 State of Retail Media Report:*
https://skai.io/reports-and-whitepapers/2026-state-of-retail-media-report/
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from *The Retail Razor Show* #podcast
*S6:E1 The Retail Media Maturity Gap: Leaders vs. Everyone Else*
*Released on January 31, 2026*
*Chapters:*
00:00 Introduction to Retail Media Networks
00:18 Challenges in Scaling Retail Media
00:38 Internal Constraints and Coordination Crisis
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