Name: How to Market to Gen Z (The STRATEGIES)
Uploaded: 2025-04-30T04:30:41.000Z
Duration: 90
Description: More than 70% of #GenZ consumers are willing to switch brands to save money. What does that mean for players in the retail and e-commerce space? Chris Carl, US...

More than 70% of #GenZ consumers are willing to switch brands to save money.
What does that mean for players in the retail and e-commerce space?
Chris Carl, US Head of Marketing from AliExpress shares how this impacts their marketing strategy for their marketplace sellers.

from The Retail Razor Show #podcast
S5:E2 The New Playbook for Digital Marketing
Released on April 24, 2025

#retail #digitalmarketing #ecommerce #marketplaces #AliExpress #Alibaba #AI #unifiedcommerce #livestreaming #videocommerce #immersivecommerce #marketing #retailtech #TopRetailExpert #RetailVoices #RetailRazor #podcast #retailtechnology #retailstrategy #digitaltransformation #retailtrends #retailstrategy #customerexperience #CX #DNVB #innovation #retailtransformation #CPG #DTC #automation #consumergoods #retailnews #omnichannel #retailing #storeofthefuture #futurestores #future #retailers #digitalmarketing #ecommerce #commerce #podcasts #loyaltyprogram #loyalty #management #business #shoppablevideo #shopping #leaders #leadershipskills #marketplace #future #futurestores #storeofthefuture #shopperinsights #automation #retailmedia

retail transformation, retail strategy, analytics, digital marketing, digital transformation, innovation, podcast, omnichannel, retail media, machine learning, DNVB, future stores, retail, customer experience, retail news, retail trends, automation, consumer goods, livestreaming, CPG, commerce, RMN, marketplaces, video commerce,