How to Market to Gen Z (The STRATEGIES)

How to Market to Gen Z (The STRATEGIES)

More than 70% of #GenZ consumers are willing to switch brands to save money.
 What does that mean for players in the retail and e-commerce space?
Chris Carl, US Head of Marketing from AliExpress shares how this impacts their marketing strategy for their marketplace sellers.

from The Retail Razor Show #podcast
S5:E2 The New Playbook for Digital Marketing
Released on April 24, 2025

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