Name: How to Market to Gen Z (The STRATEGIES)
Uploaded: 2025-04-30T04:30:41.000Z
Duration: 90
Description: More than 70% of #GenZ consumers are willing to switch brands to save money. What does that mean for players in the retail and e-commerce space? Chris Carl, US...

More than 70% of #GenZ consumers are willing to switch brands to save money.
What does that mean for players in the retail and e-commerce space?
Chris Carl, US Head of Marketing from AliExpress shares how this impacts their marketing strategy for their marketplace sellers.

from The Retail Razor Show #podcast
S5:E2 The New Playbook for Digital Marketing
Released on April 24, 2025

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CX, retail transformation, retail strategy, leadership, analytics, digital marketing, digital transformation, innovation, podcast, omnichannel, retail media, machine learning, DNVB, future stores, ecommerce, retail, Generative AI, e-commerce, retailtech, customer experience, retail news, retail trends, automation, consumer goods, livestreaming, CPG, future retail, commerce, RMN, marketplaces, video commerce,