Recorded live at *RetailClub* AI Festival. Chris's team ran a couple weeks of an apparel brand's inventory and sales data through an AI order orchestration simulation. In about a week, it showed the brand could cut split shipments by 3X and take four zones off its shipping distance. The customer gets the order faster, in fewer boxes.
In Huntington Beach, Ricardo Belmar and Casey Golden dig into AI in order management: why order orchestration starts with a human in the middle, why B2B and DTC teams now share the same meetings, the execution layer missing from most commerce tech stacks, what Black Friday scale demands, and why your customers shouldn't need a chatbot to find their order. Chris closes with his case for order management as the engine of growth for the next wave of commerce.
*Stay Sharp. Be Data Driven. Harness AI.*
đź‘Ť *LIKE* this video if you learned something new about AI order management and order orchestration!
*Support Our Sponsor*
Deck Commerce. https://www.deckcommerce.com/
Deck Commerce helps growing brands solve what happens after the buy button.
As order volume, channels, inventory, and fulfillment networks get more complex, Deck provides the intelligent orchestration layer that connects it all, helping brands make smarter order and fulfillment decisions, automate operations, and deliver a better customer experience at scale.
*The Retail Razor: Data Blades S2:E16*
*Released on October 9, 2026*
*Guest info*
Christopher Deck. https://www.linkedin.com/in/christopher-deck/
Founder and CEO, Deck Commerce. https://www.deckcommerce.com/
Chris Deck is the Founder and CEO of Deck Commerce, an enterprise AI order management platform built to help modern brands manage the complexity of digital commerce, omnichannel fulfillment, inventory visibility, and customer service.
With more than 20 years of experience across ecommerce business, retail operations, and enterprise technology, Chris has spent his career helping brands connect the front-end customer experience with the operational systems required to deliver on that promise. His work sits at the intersection of commerce platforms, ERP, warehouse and fulfillment networks, stores, marketplaces, and customer service systems.
Under Chris’s leadership, Deck Commerce has become a trusted OMS partner for leading retail and consumer brands navigating growth, modernization, and operational scale. The platform supports high-volume order orchestration, complex fulfillment logic, distributed inventory, customer service workflows, and integration across the broader commerce technology and ecommerce business ecosystem.
Chris speaks frequently about the future of commerce infrastructure, including omnichannel operations, inventory optimization, AI-enabled order management, and the emerging role of intelligent systems in helping brands make faster, more accurate operational decisions. His perspective is grounded in the belief that the next era of commerce will be defined not only by better digital experiences, but by the operational intelligence required to fulfill them profitably and reliably.
*Chapters*
00:00 One Order, Five Boxes: How AI Cut It to Two
00:37 The Unglamorous AI Play Retailers Are Overlooking
03:45 The AI Simulation That Cut 4 Shipping Zones and 3X the Splits
07:10 B2B and D2C Stopped Fighting. Here's Why
10:54 Why Brands Get Stuck: The Missing Execution Layer
14:36 Black Friday Scale Is About More Than Order Volume
16:09 Stop Building Chatbots for "Where's My Order?"
18:00 Order Management Is the Engine of Growth
20:27 Stay Sharp: Follow Data Blades
#OrderManagement #OrderOrchestration #AI #AIinRetail #Ecommerce #RetailTech #SplitShipments #DTC #B2B #RetailClub #DataBlades #RicardoBelmar #ChrisDeck #CaseyGolden #AgenticAI #AIStrategy