Welcome to Season Two of *The Retail Razor: Data Blades!* In this episode, hosts *Ricardo Belmar* and *Casey Golden* are joined by *Gareth Johns,* _Chief Data Officer_ at *TruRating.*
💡 What you’ll learn in this episode:
- Why conversion is the most overlooked retail KPI
- How TruRating’s real-time feedback model outperforms exit surveys and QR codes
- The role of staff availability, store layout, and customer expectations in driving sales
- A footwear case study that unlocked *$16.7M in revenue* with an 8% lift in conversion
- Actionable strategies for CMOs, COOs, and CEOs to optimize retail performance
📊 Whether you’re focused on *customer experience, retail analytics, or data-driven growth,* this episode delivers insights you can use today.
*Stay Sharp. Be Data Driven. Harness AI.*
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*The Retail Razor: Data Blades S2:E1*
*Released on October 31, 2025*
*Guest Info:*
*Gareth Johns,* Chief Data Officer, TruRating
https://www.linkedin.com/in/gareth-johns-7166524/
*TruRating* - https://trurating.com/
Gareth Johns is an internationally experienced product and data development leader with 20+ years of expertise in using big data and technology to drive business growth for major retailers. He played a key role in scaling dunnhumby, a global leader in customer data science, from a 30-person startup to an international powerhouse in marketing analytics and customer insights for Tier 1 retailers. After leading strategic initiatives across the US and Europe, he went on to Starcount before joining the TruRating team. Gareth is passionate about transforming the way retailers collect and use customer feedback. At TruRating, he’s helping businesses access real-time, transaction-tied consumer data at an unprecedented scale; revolutionizing how retailers measure and improve business performance.
*More from TruRating about optimizing conversion:*
https://trurating.com/blog/5-takeaways-from-our-conversion-analysis-masterclass
*Chapters:*
00:00 Preview
00:41 Show Intro
03:17 Welcome Gareth Johns, Chief Data Officer, TruRating
03:57 Challenges in Measuring Conversion
08:36 Effective Shopper Feedback Mechanisms
13:54 Case Study: Footwear Brand Conversion Success
18:22 Key Takeaways and Actionable Insights
20:11 How to Learn More
20:53 Show Close
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