Jeff walked us through the signals that show how brands are investing in retail media in 2026 with more intention, more structure and more clarity around what actually drives performance. We explored the rise of full funnel thinking, the push for stronger measurement and the growing pressure to prove what works inside retail media rather than relying on guesswork.
As the discussion unfolded, it became clear that retail media is becoming the center of modern marketing strategy. The leaders are the ones who understand how brands are investing in retail media in 2026 to build smarter systems, connect channels and unlock real growth. And the story Jeff shared shows why this moment matters for every marketer trying to stay ahead.
Watch the full episode to dive into more insights from Skai's 2026 State of Retail Media Report!
https://youtu.be/8hlgKvBe39o
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from *The Retail Razor Show* #podcast
*S6:E1 The Retail Media Maturity Gap: Leaders vs. Everyone Else*
*Released on January 31, 2026*
*Chapters:*
00:00 Introduction to Retail Media's Evolution
00:19 Maturity and Strategic Allocation in Retail Media
00:53 Integration of Retail Media with Other Channels
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