Welcome to Season 1, Episode 11 of The Retail Razor Show!
As a retailer transforming your business post-pandemic, where do you stand on customer loyalty and loyalty programs?
The Retail Avengers team is back for a topic so big, and so challenging, we brought in TWO special guests to tackle the future of loyalty in retail: Erin Raese, co-founder of Loyalty 360, a cutting-edge association for research, best practices, and networking opportunities for loyalty practitioners, and now the global SVP of revenue for Annex Cloud; and Alicia Esposito, VP of Content for Retail Touchpoints and a fellow RETHINK Retail top retail influencer!
Together the team covers a wide range of loyalty topics, while hosts Ricardo & Casey wrap up with a few key thoughts on the latest technology trends driving the future of customer loyalty. Don’t be surprised if they dig into web3, NFTs, and crypto before the end of this pod!
Have you heard the news! We’re up to #20 on the Feedspot Top 60 Retail podcasts list, so please keep those 5-star reviews in Apple Podcasts coming! With your loyal help, we’ll be moving our way up the Top 20 in no time! https://blog.feedspot.com/retail_podcasts/
Meet your hosts, helping you cut through the clutter in retail and retail tech:
I’m Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, a Top 12 e-commerce influencer, advisory council member at George Mason University’s Center for Retail Transformation, and lead partner marketing advisor for retail & consumer goods at Microsoft.
And I’m Casey Golden, CEO of Luxlock. Obsessed with the customer relationship between the brand and the consumer. I've spent my career on the fashion and supply chain technology side of the business. Now I slay franken-stacks!
00:00:00 Show Start
00:00:20 Episode Intro
00:03:52 Clubhouse Session
00:07:30 The Loyalty Dynamic from the Pandemic
00:13:18 Loyalty Tactics & Benefits
00:21:55 Transactional to Emotional Loyalty
00:28:21 It's All About the Data
00:34:52 Favorite Loyalty Examples
00:40:20 The Value of Customer Data & Experiences
00:46:04 Session Summary & Closing Remarks
00:49:33 Recap, or ?
01:06:29 Show Close
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Host → Ricardo Belmar,
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Connect on LinkedIn - https://bit.ly/LIRBelmar
Read my comments on RetailWire - https://bit.ly/RWRBelmar
Co-host → Casey Golden,
Follow on Twitter - https://bit.ly/twCasey
Connect on LinkedIn - https://bit.ly/LICasey
Read my comments on RetailWire - https://bit.ly/RWCasey