Welcome to Season 1, Episode 12 of The Retail Razor Show!
Social Commerce is one of the hottest (and noisiest!) topics in retail today! What exactly is it? How does livestreaming fit in? And what should retailers do to take advantage of this trend? As a retailer, how will you find the right platform to work with, and convert sales transactions? So many questions!
The Retail Avengers team is back with two special guests to cut through the clutter in social commerce: First, Mohamed Amer, a member of multiple retail tech advisory boards, a RetailWire BrainTrust member, and former global head of strategic communications for consumer industries at SAP. Second, a friend of the Retail Avengers on Clubhouse, Darius Vasefi, co-founder and CEO of Visional Commerce, host of the Retail Tech podcast, and frequent contract chief product officer. From our Retail Avengers team, Brandon Rael, Shish Shridhar and Jeff Roster join. Plus, for the recap returning guest, Alicia Esposito, VP of Content for Retail Touchpoints and a fellow RETHINK Retail top retail influencer, joins us to spice things up with some not-to-miss items you will not see coming!
Have you heard the news! We’re up to #20 on the Feedspot Top 60 Retail podcasts list, so please keep those 5-star reviews in Apple Podcasts coming! With your loyal help, we’ll be moving our way up the Top 20 in no time! https://blog.feedspot.com/retail_podcasts/
Meet your hosts, helping you cut through the clutter in retail and retail tech:
I’m Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, a Top 12 ecommerce influencer, advisory council member at George Mason University’s Center for Retail Transformation, and lead partner marketing advisor for retail & consumer goods at Microsoft.
And I’m Casey Golden, CEO of Luxlock. Obsessed with the customer relationship between the brand and the consumer. I've spent my career on the fashion and supply chain technology side of the business. Now I slay franken-stacks!
00:00:00 Show Start
00:00:20 Episode Intro
00:02:44 Clubhouse Session
00:07:33 Social Commerce or Social Network?
00:16:19 Defining social commerce vs e-commerce
00:21:06 What are consumers buying via social commerce?
00:28:57 Live streaming makes it more social
00:31:44 The TikTok Effect
00:35:07 Measuring success with social commerce
00:39:20 Alternate models
00:48:59 Deep Dive with Alicia Esposito
01:07:15 Show Close
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The Retail Razor Show
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Host → Ricardo Belmar,
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Connect on LinkedIn - https://bit.ly/LIRBelmar
Read my comments on RetailWire - https://bit.ly/RWRBelmar
Co-host → Casey Golden,
Follow on Twitter - https://bit.ly/twCasey
Connect on LinkedIn - https://bit.ly/LICasey
Read my comments on RetailWire - https://bit.ly/RWCasey