Released on April 21, 2023
How can retailers perform A/B testing of merchandise layouts in their stores without cost and without burdening store teams? By using Digital Twins, that’s how! So how does a retailer build a digital twin of their stores? Meet startup Site Bionics and founder and CEO, Adam Blair. It’s Part 3 of our #ShoptalkLive podcast cross-over series with This Week in Innovation and special guest host Jeff Roster, recorded live and in-person at Shoptalk!
In this episode, Jeff and regular host Ricardo Belmar sit down with Site Bionics CEO, Adam Blair, to learn how they are helping retailers solve merchandising and operational challenges via digital twins, dramatically reducing the cost of testing new store layouts. Plus, we learn how Site Bionics can even help validate coverage maps of loss prevention camera systems! Yes, Jeff and Ricardo have uncovered another trend at Shoptalk – using loss prevention camera infrastructure in multiple ways that will positively impact your revenue streams and lower your costs. It’s all in this episode!
This discussion was recorded live & in-person during ShopTalk 2023 in the ShopTalk Podcast Lounge.
00:00 Show Intro
02:40 Site Bionics Interview
06:04 Building a Digital Twin
07:20 How Retailers Use Digital Twins
08:48 What a Deployment Looks Like
11:44 The Digital Twin Vision
19:00 Show Recap
24:33 Show Close
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The Retail Razor Show
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Host → Ricardo Belmar,
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Co-host → Casey Golden,
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