Released September 29, 2022
It’s Season 2, Episode 2 of The Retail Razor Show and we’re tackling one of the biggest trends you need to understand in retail today – Retail Media Networks!
Our Retail Avengers team has been eagerly anticipating this topic and held the discussion in our Clubhouse room, to uncover the truth about retail media networks and why retailers should (or should not) care about them. Is it about top line revenue? Margin? First-party customer data? Or all of the above? To help cut through the clutter we invited the industry’s leading analyst and expert on the topic – Andrew Lipsman, principal analyst for retail & ecommerce at Insider Intelligence, to give us the scoop!
Your hosts, Ricardo and Casey, are then joined by Andrew one more time to dig into what’s happened since the Clubhouse recording and consider the reality retailers and brands should think about when evaluating retail media networks. This episode is tailor-made for retailers, brands, marketing and advertising agencies – there’s something for everyone, and you’ll want to take notes during this one!
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The Retail Razor Show
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Host → Ricardo Belmar,
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Co-host → Casey Golden,
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Read my comments on RetailWire - https://bit.ly/RWCasey