Released on October 24, 2023
Our latest recording, live and in-person, raw and uncut, from Groceryshop 2023 shines a light on one of the top trends from the show – Retail Media Networks! Part of our special cross-over event with guest host, Jeff Roster, host of This Week in Innovation podcast, Jeff and regular host Ricardo Belmar invited leading retail media analyst, Andrew Lipsman, principal analyst for retail & e-commerce at Insider Intelligence, to the mic. Together they analyze everything from Instacart’s IPO, which landed on Day 1 of Groceryshop, to defining what it takes to create a successful retail media network, to identifying how RMNs will expand beyond search, and beyond in-store media. Hint – start thinking about connected TV and streaming TV! What will the future hold for retail media? Our trio spells it out in about 30 minutes!
We also bring you the latest episode in our "Retail Razor Data Blades" mini-series, where we discuss real-world numbers and consumer insights based on research at the point of sale with the help of Georgina Nelson, CEO of TruRating. In this episode, Georgina continues our exploration of self-checkout to help retailers understand why the perception of choice is essential during the checkout experience for consumers!
WOW! As we reach our 2-year anniversary with the show, we’re honored and humbled to hit the top of the charts on the Goodpods podcast platform!
No. 1 in the Top 100 Indie Management Podcasts of the week chart
No. 2 in the Top 100 Indie Management Podcasts of the month chart
No. 5 in the Top 100 Indie Marketing Podcasts of the week chart
We can’t thank our Goodpods listeners enough! We love your support! Please continue giving us those 5-star ratings and send us your comments!
Guest Info:
Andrew Lipsman, principal analyst for retail & ecommerce, Insider Intelligence
https://www.linkedin.com/in/andrew-lipsman-10b2162/
Guest Host:
Jeff Roster, host, This Week In Innovation podcast
https://thisweekininnovation.com/
00:00 Show Intro
03:37 Data Blades 5 - Perception of Choice is Essential During the Checkout Experience
13:26 #GroceryshopLive - State of Retail Media with Andrew Lipsman
15:07 The Instacart IPO
23:33 Retail Media Market Growth
26:44 Measuring RMN Performance
28:20 RMNs Expand Into New Environments & Black Friday
34:17 RMNs, Connected TV, Streaming TV - Impact this Holiday Season?
35:41 How Many Retail Media Networks Can There Be?
42:09 Where Does the Future of Retail Media Go?
49:37 Show Close
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