Released on November 30, 2023
Join hosts Ricardo Belmar and Casey Golden in Episode 15 of the Retail Razor Show, as they dive deep into the world of #data and #AI within the retail sector. The episode features our latest Retail Transformer, Mir Ali, head of digital engineering at Kraft Heinz. They discuss Kraft Heinz's journey developing a robust data foundation, the influence of AI tools, and strategies for integrating these within the business. Also highlighted is the importance of interconnecting insights from various channels of data. Together they critically discuss examples of practical issues faced by Kraft Heinz in their digital transformation journey that they aim to resolve with AI tools. Watch and learn about Kraft Heinz's unique challenges, and future directions in the area of data and AI.
Plus, Georgina Nelson, CEO of TruRating, returns for our latest episode in the Retail Razor: Data Blades min-series where we discuss real-world numbers and consumer insights based on research at the point of sale! It's episode 6 and Georgina emphasizes data that explains the strategic advantage of well-informed store teams, and shares a successful global sporting goods retailer's experience where they saw a 27 percent increase in average shopper spend when customers were given several product options by store associates. Georgina also emphasizes how these consumer insights can help in personalizing the shopping experience, suggesting complimentary products through cross-selling or premium options through upselling, and eventually leads to higher overall purchase values.
WOW! As we zoom past our 2-year anniversary on the show, we’re honored and humbled to have hit the top of the indie management and indie marketing podcast charts on the Goodpods platform!
We can’t thank our Goodpods listeners enough! We love your support! Please continue giving us those 5-star ratings and send us your comments!
Guest info:
Mir Ali, head of digital engineering, Kraft Heinz
https://www.linkedin.com/in/miryali/
00:00 Show Intro
03:00 Data Blades 6 - Strategic Advantage of Well-Informed Store Teams
12:28 Reflecting on Today's Data Blades
13:44 Interview with Retail Transformer - Mir Ali, Head of Digital Engineering at Kraft Heinz
18:53 Discussion on Data Ingestion and Challenges
22:34 Understanding the Role of AI and Data in Product Development
27:02 The Journey of Development and Reusability
29:21 The Role of AI in Data Strategy
35:42 The Intersection of Retail Media Networks with Business
43:41 Cultivating a Culture of Innovation
48:28 Show Close
#retail #AI #CPG #data #analytics #automation #retailmedia #retailtech #retailcareers #podcast #leadership #leaders #TRI #RetailRazor #retailtechnology #retailstrategy #digitaltransformation #retailtrends #retailstrategy #customerexperience #CX #DNVB #innovation #retailtransformation #DTC #consumergoods #lowcode #nocode #AI #ML #retailnews #omnichannel #retailing #storeofthefuture #futurestores #future #retailers #digitalmarketing #ecommerce #commerce #podcasts #loyaltyprogram #loyalty #unifiedcommerce #CDP #AR #VR #goodpods