We are answering a critically important question for retailers - what is the future of video commerce?
To answer this question and truly dive deep into the treasure trove of conversion that is video commerce we've invited Vincent Yang, co-founder and CEO of Firework to the show! Vincent guides us through understanding the true nature and capabilities of video commerce. It's a fascinating discussion where you'll come away with an incredible list of insights and best practices you can apply to your retail business!
We start with livestreaming, move to shoppable video and areas far beyond. Join us as we venture into mid-funnel and bottom funnel marketing strategies, to brand awareness tactics, to understanding marketing vs advertising and learn how video drives human engagement online. If you thought livestreaming was all there is to video in retail – think again! You’ll learn why a video commerce strategy is the digital equivalent to having an engaging store associate guide your customer journey.
Plus, we bring you the fourth topic in our new leadership segment on the show – ‘Blade to Greatness’!
Ron Thurston, co-founder of Ossy, author of Retail Pride, the Guide to Celebrating Your Accidental Career, host of the Retail in America nationwide tour and podcast, speaker, advisor, board member, and former retail operations leader at Intermix, Saint Laurent, Bonobos, Tory Burch, Apple, and Williams-Sonoma joins us to share his insights on the issues facing frontline retail workers and retail leaders today.
In this episode, Ron talks to us about one of the most important skills a retail leader needs to master:
How to reframe your current job search processes to hire the right person!
*S3E7 What is the Future of Video Commerce?*
*Released on August 30, 2023*
Guest info:
Vincent Yang, CEO & co-founder, Firework - https://www.linkedin.com/in/vincentyangfirework/
Learn more about Firework - https://firework.com
Ron Thurston, co-founder, OSSY, author of Retail Pride - https://www.linkedin.com/in/rthurston/
Learn more about OSSY - https://www.useossy.com
Find Retail Pride on Amazon - https://a.co/d/gOuNyE6
00:00 S3E7 Video Commerce
00:00 Show Intro
04:19 Blade to Greatness - Ron Thurston - Reframe to hire the right person
13:09 Future of Video Commerce
14:25 How Firework Started and the Beginnings of Livestreaming
18:01 Perception Changes - Why China is Different
20:49 Video Commerce Formats - Influencers vs Store Associates
26:43 Performance Metrics
36:32 How do retailers get started with video commerce?
44:23 The path to video commerce is paved with on-demand replay and AIGC.
49:30 The Future of Video Commerce is...
54:53 Show Close
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