Underpinning the many experiences they highlight – customer data platforms! Ricardo and Casey discuss how CDPs are critical to the future of retail and how this critical technology will help retailers and brands diversify their channels to reach consumers effectively, as traditional channels are becoming less effective. Of course, that means a quick debate on where retail media is headed!
We also bring back last season’s fan favorite segment, "Retail Razor Data Blades" to discuss real-world numbers and consumer insights based on research at the point of sale with the help of Georgina Nelson, CEO of TruRating.
In this episode, Georgina highlights the power of self-checkout – exactly why do consumers like self-checkout, or do they? Georgina has the data that shows us the answer!
*S3E8 Unlocking Retail - Part One*
*Released on September 22, 2023*
Guest info:
Georgina Nelson, CEO, TruRating - https://www.linkedin.com/in/georgina-nelson-11ab0631/
Learn more about TruRating - https://trurating.com
00:00 Show Intro
02:31 Data Blades - Consumer sentiment towards self-checkout
10:20 Unlocking Retail, Part One
31:49 Show Close
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