This episode's discussion reveals intriguing findings on _consumer preferences_ for _self-checkout versus manned tills._
In this episode of _Retail Razor Data Blades,_ hosts *Ricardo Belmar* and *Casey Golden* are joined by *Georgina Nelson,* CEO of *TruRating,* to delve into real-world consumer insights at the point of sale. Georgina shares a study involving over 14,000 customers across the US, UK, and Australia. Key points include how the number of items in a basket affects checkout choice and the crucial role of offering both self-checkout and manned till options to maintain transaction levels. Discover the importance of understanding shopper behavior in real-time to enhance customer experiences and make informed technology decisions. Tune in to learn more about optimizing the retail checkout process based on data-driven insights.
*Data Blades Season 1 Ep. 5*
*Released on March 10, 2025*
*Guest Info:*
Georgina Nelson, Founder & CEO, TruRating
https://www.linkedin.com/in/georgina-nelson-11ab0631/
https://www.linkedin.com/company/trurating/
00:00 Show Intro
01:12 Georgina Nelson - Perception of Choice is Essential During the Checkout Experience
09:13 Show Close
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