Name: 🗣️How Social Media Creates Shopping Inspiration for Gen Z
Uploaded: 2025-05-02T04:30:07.000Z
Duration: 85
Description: Over 95% of #GenZ use social media for purchase inspiration. So it's a no-brainer that social has to be on point and it has to be relevant for that audience to...

Over 95% of #GenZ use social media for purchase inspiration. So it's a no-brainer that social has to be on point and it has to be relevant for that audience to convert. Chris Carl, US Head of Marketing for AliExpress shares two main components that come together to make a social strategy work - the channel and the content strategy.

from The Retail Razor Show #podcast
S5:E2 The New Playbook for Digital Marketing
Released on April 24, 2025

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