Retail Razor Data Blades Episode 6
'Retail Razor Data Blades' - where we discuss real-world numbers and consumer insights based on research at the point of sale with the help of Georgina Nelson, CEO of TruRating.
This episode’s Retail Razor Data Blades topic is all about the strategic advantage of well-informed retail store teams! Georgina shares a success story from a global sporting goods retailer's experience where they saw a 27 percent increase in average shopper spend when customers were given several product options. Georgina also emphasizes how these consumer insights can help in personalizing the shopping experience, suggesting complimentary products through cross-selling or premium options through upselling, and eventually leads to higher overall purchase values.
From The Retail Razor Show Podcast - S3E15 #Retail Transformers - Mir Ali of Kraft Heinz - The Intersection of Data & AI
Released on November 30, 2023
Guest info:
Georgina Nelson, CEO, TruRating - https://www.linkedin.com/in/georgina-nelson-11ab0631/
Learn more about TruRating - https://trurating.com
#retail #retailtech #selfcheckout #icommerce #videocommerce #data #analytics #immersivecommerce #leadership #leaders #TRI #RetailRazor #podcast #retailtechnology #retailstrategy #digitaltransformation #retailtrends #retailstrategy #customerexperience #CX #DNVB #innovation #retailtransformation #CPG #DTC #automation #consumergoods #lowcode #nocode #AI #ML #retailnews #omnichannel #retailing #storeofthefuture #futurestores #future #retailers #digitalmarketing #TRI2022 #ecommerce #commerce #podcasts #loyaltyprogram #loyalty #unifiedcommerce #CDP #AR #VR