The $10 Trillion Logistics Problem AI Is Solving

The $10 Trillion Logistics Problem AI Is Solving

Logistics is a $10 trillion industry, and ASU's Prof. Brett Duarte explains exactly where AI in logistics pays off first. Part 3 of our AI supply chain strategy series.

Clinical Associate Professor Brett Duarte of Arizona State University's W. P. Carey School of Business closes our three-part series on AI strategy for the supply chain. We covered procurement and operations. This episode is logistics, then the infrastructure and supply chain governance underneath all of it.

Brett walks through the tactical work first: route optimization and ETA prediction, load optimization across LTL and TL, and disruption management through a control tower that senses an event and acts on it. Then the strategic side, network design, where AI in logistics answers where distribution centers belong, how big they should be, and where the coverage gaps and consolidation opportunities sit. Sustainability data comes into the same conversation.

The last third is the part executives ask for. Trusted data sources, platform comparisons, agent-to-agent protocol and model context protocol, agent lifecycle management, and an ROI roadmap with KPIs leadership will sign off on. Brett's position on supply chain governance is blunt: it's a business capability, and treating it as an IT project is how AI programs stall.

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*Arizona State University* is a leading public research university known for innovation, access, and impact. Its *W. P. Carey School of Business* is the largest in the United States, with more than 25,000 students. *AI-Enabled Supply Chain Strategy* is a three-day executive program running *October 5-7.* It's built by W. P. Carey's #2-ranked Supply Chain Management department and is designed for senior leaders setting AI strategy across procurement, logistics, and operations.
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*The Retail Razor: Data Blades S2:E15*
*Released on September 18, 2026*

*Guest info*
*Brett Duarte, Ph.D.* https://www.linkedin.com/in/brettduarte/
*Arizona State University | W. P. Carey School of Business*
*NASPO Department of Supply Chain Management*
_Clinical Associate Professor_
_Senior Faculty Co-Director – MSBA_
wpcarey.asu.edu | research.wpcarey.asu.edu

Brett Duarte is a Clinical Associate Professor in the NASPO Department of Supply Chain Management at Arizona State University's W. P. Carey School of Business, the largest business school in the United States with more than 25,000 students. He is senior faculty co-director of the school's Master of Science in Business Analytics program and assistant chair for graduate programs in supply chain. ASU's supply chain management program is ranked #2 in the country by U.S. News and World Report. Brett is on the faculty teaching the AI-Enabled Supply Chain Strategy Executive Program this October

*Chapters*
00:00 Teaser
00:35 Show Intro
03:31 The $10 Trillion Logistics Problem AI Is About to Solve
04:42 Inside Amazon & DHL's AI Playbook
05:55 How AI Agents Catch Supply Chain Disasters Before They Happen
08:20 The Network Design Mistake Costing You Millions
09:49 Why Sustainability Data Is Your Next Competitive Edge
11:27 The Governance Mistake That Could Sink Your AI Strategy
13:54 How to Actually Measure AI's ROI in Your Supply Chain
16:36 Show Close

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