She remembers the urgency to build a digital infrastructure strong enough to support the future. The team moved fast, stayed scrappy, and focused on the network layers that would carry Ulta into a new era. That digital infrastructure became the backbone of a journey that took digital revenue from $125 million to more than $2 billion.
It is a story about leadership, vision, and the courage to build what does not yet exist. The Ulta digital transformation shows what happens when a team commits to growth. The digital infrastructure shows what happens when you build for scale. And the Retail Transformers podcast brings these lessons to life for every retail leader ready to transform their own future.
Watch the full episode to watch Michelle's complete masterclass in digital transformation from her experiences at Ulta!
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from *The Retail Razor: Retail Transformers* #podcast
*S2:E1 From $125M to $2B: The Retail Transformation Strategy That Changed Beauty*
*Released on January 29, 2026*
*Chapters:*
00:00 Introduction to Ulta's Digital Transformation
00:29 Building the Digital Infrastructure
00:53 Preparing for Dramatic Growth
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