The Illusion of Choice That Keeps You Buying

The Illusion of Choice That Keeps You Buying

The Perception of Choice is Essential in the Checkout Experience
Retail Razor Data Blades Episode 5

'Retail Razor Data Blades' - where we discuss real-world numbers and consumer insights based on research at the point of sale with the help of Georgina Nelson, CEO of TruRating.

In this episode, Georgina continues our exploration of self-checkout to help retailers understand why the perception of choice is essential during the checkout experience for consumers!

From The Retail Razor Show Podcast - S3E11 #GroceryshopLive - State of Retail Media with Andrew Lipsman
Released on October 24, 2023

Guest info:
Georgina Nelson, CEO, TruRating - https://www.linkedin.com/in/georgina-nelson-11ab0631/
Learn more about TruRating - https://trurating.com

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