Name: The Resurgence of Data in Physical Stores | #hottake #retail #podcast #retailtech
Uploaded: 2024-09-20T12:59:59.000Z
Duration: 58
Description: If you compare the digital traffic seen in most #retailmedianetworks with a retailer's in-store foot traffic, it's going to be quite staggeringly in favor of...

If you compare the digital traffic seen in most #retailmedianetworks with a retailer's in-store foot traffic, it's going to be quite staggeringly in favor of the store!

Stores should be at the heart of a retailer's #retailmedia strategy!

James Bauer, CEO of Venvee, explains how to make this possible on the latest episode of the Retail Razor Show. It starts with digitizing and measuring the store space to develop an equivalent level of understanding of that foot traffic to what #ecommerce managers have enjoyed online. This provides the data engine necessary to fuel significant growth in advertising for retail media networks.

from The Retail Razor Show #podcast
S4E5 Unlocking Retail Media 3.0: Measurement and Innovation
Released on September 11, 2024

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