*Retail media is evolving faster than any other channel — and brands are being forced to rethink how they invest, measure, and scale.* In this Season 6 premiere of *The Retail Razor Show,* *Ricardo Belmar* and *Casey Golden* sit down with *Jeff Cohen,* _Chief Business Development Officer_ at *Skai,* to unpack their new 2026 State of Retail Media Report and what it means for brand performance in the year ahead.
This conversation explores how brands are investing in retail media in 2026, why agentic commerce is reshaping the shopper journey, and how the most advanced teams are building a retail media full‑funnel strategy that actually drives growth. You’ll hear why organizational structure now matters more than budget, how leaders approach incrementality, and why attribution and measurement are becoming the biggest competitive differentiators.
⏱️ Topics Covered
- Why retail media now commands nearly a third of digital ad spend
- How brands are investing in retail media in 2026
- Leaders vs. laggards in retail media maturity
- Amazon Ads, AMC, and DSP strategy
- The rise of CTV and full‑funnel retail media
- How agentic commerce will reshape product discovery
- Why incrementality and attribution and measurement are becoming mission‑critical
- What brands must do to stay competitive in 2026
If you want to understand the future of retail media — and how agentic commerce will influence everything from discovery to conversion — this episode delivers the insights you need.
*Download the 2026 State of Retail Media Report:*
https://skai.io/reports-and-whitepapers/2026-state-of-retail-media-report/
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*Retail Razor Show S6:E1*
*Released on January 31, 2026*
*Guest info:*
*Jeff Cohen* https://www.linkedin.com/in/jeffreycohen/
Chief Business Development Officer, *Skai*
https://skai.io
Jeff Cohen leads global business development at Skai, overseeing partnerships and innovation across the commerce media ecosystem. A recognized thought leader, he is focused on uniting brands, agencies, retailers, and publishers around the next era of growth. Previously, Jeff was Principal Evangelist at Amazon Ads.
*Chapters:*
00:00 Preview Teaser
00:53 Show Intro
03:45 Welcome Jeff Cohen
06:24 Retail Media Maturity and Brand Strategies
08:30 Leaders vs. Laggards in Retail Media
12:12 Organizational Structure and Retail Media Success
17:35 Amazon Ads and DSP Insights
24:36 Evaluating Performance Across Platforms
27:45 The Shift to Full Funnel Advertising
29:46 Challenges in Measurement and Attribution
30:50 The Role of AMC in Retail Media
33:01 Incrementality and Budget Constraints
35:45 AI's Impact on Retail Media
37:10 Strategies for Brands in an AI World
42:54 Key Takeaways and Final Thoughts
48:21 Show Close
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