ThredUp has 5 million one-of-a-kind items for sale at any given time, so the limit on its live shopping channel is airtime. Alon explains how resale works on Whatnot: studios inside ThredUp's Atlanta and Dallas distribution centers, homegrown hosts pulling clothes from the warehouse, and multiple themed shows a day.
Then the AI side of resale: Resale IQ, a brand-facing tool built on 17 years of ThredUp data, “lean back discovery” where the app does the work, and what brands should do for AI shopping agents. Plus why younger shoppers are comfortable giving secondhand gifts, and Alon's 14-year-old daughter, whose closet is her currency.
Casey Golden joins Ricardo for the intro and close, and we connect it to our recent live shopping conversation with Whatnot's Tom Verrilli on The Retail Razor Show.
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🤖 *Join Us at Retail Agent Con:*
*Retail Agent Con - November 17, 2026*
Explore how AI agents fit into retail work at Retail Agent Con, a live virtual event on November 17, 2026, from 11 a.m. to 3 p.m. Eastern, produced by IHL Group with ClearSight AI.
Join retail leaders like Glenn Allison of Tractor Supply, Scott Saeger of David’s Bridal and Justin Emig of Artisan Lane Furniture, Dr. Janet Sherlock on the organizational changes required for agents and humans to work together, analysts like Greg Buzek and Jerry Sheldon of IHL Group and Retail Razor’s Ricardo Belmar, for practical conversations about agents in merchandising, order management, inventory control, store systems, and more.
Retailers attend free, sponsorships and individual tickets are available as well.
Learn more at www.retailagentcon.com.
*The Retail Razor: Retail Transformers S2:E11*
*Released on October 20, 2026*
*Guest info*
*Alon Rotem,* https://www.linkedin.com/in/alonrotem/
_Chief Strategy Officer & Chief Legal Officer,_ *ThredUp.*
*Alon Rotem* has served as the Chief Strategy Officer and General Counsel for ThredUp since September 2024. Mr. Rotem has also served as Chief Legal Officer since February 2021 and Secretary since March 2017 and previously served as General Counsel from January 2017 to February 2021. From September 2013 to November 2016, Mr. Rotem served as the General Counsel of Rocket Lawyer Inc., an online legal technology company. From June 2010 to August 2013, Mr. Rotem was an associate at Goodwin Procter LLP, a global law firm. Mr. Rotem holds a Juris Doctor from the University of California, Berkeley School of Law and a Bachelor of Science in Managerial Economics from the University of California, Davis.
*Find ThredUp’s 2026 Holiday Resale Report here:* https://newsroom.thredup.com/news/thredup-releases-2026-holiday-report
*Chapters*
00:00 Teaser
00:29 ThredUp Just Went Live: Resale's Big Move Into Live Shopping
04:45 ThredUp's First Live Show Aired an Hour Ago
06:14 Inside the Warehouse Studios Selling Secondhand Live
08:05 5 Million Items and Not Enough Airtime
09:39 How AI Became ThredUp's Operating System
11:49 Lean Back Discovery: The End of Searching for Products
14:43 Agentic Shopping: What Brands Must Do for AI Agents
21:15 Why Resale's Slowest Quarter Is Now a Holiday Opportunity
23:17 The 14-Year-Old Whose Closet Is Her Currency
24:57 Wrapping Up: What's Next for ThredUp
#LiveShopping #Resale #ThredUp #Whatnot #SecondhandFashion #Shoptalk #RetailTransformers #AgenticCommerce #Ecommerce #RetailPodcast #RetailRazor #RicardoBelmar #CaseyGolden #AlonRotem