Retail Razor Show S4:E5
Released on September 11, 2024
Welcome to Season 4, Episode 5 of the Retail Razor Show! In this episode, hosts Ricardo Belmar and Casey Golden dive into the world of retail media with special guests Andrew Lipsman and James Bauer. Andrew, the founder of Media, Ads, and Commerce consultancy, and James, CEO of Venvee, discuss the evolving landscape of retail media, the importance of measurement and attribution, and how innovations in AI and spatial technology are transforming in-store consumer tracking. Learn how retailers and brands can leverage these advancements to drive conversions, improve marketing effectiveness, and ultimately enhance the shopping experience. Tune in for sharp insights on cutting through the clutter of retail and commerce technology!
**Guest info:**
About Andrew Lipsman:
https://www.linkedin.com/in/andrew-lipsman-10b2162/
Andrew Lipsman is an independent analyst and consultant at Media, Ads + Commerce. His industry coverage specializes in retail media—which he is known for anointing as “digital advertising’s third big wave”—and other areas of the digital media, advertising, and commerce ecosystem. He has published more than a half dozen articles in the Journal of Advertising Research and is frequently quoted in The New York Times, The Wall Street Journal, The Economist, The Financial Times, and Advertising Age.
About James Bauer:
https://www.linkedin.com/in/james-bauer-venvee/
James Bauer is the Founder and CEO of Venvee, a retail media technology company that is closing the loop on in-store measurement and attribution. Venvee leverages AI-generated digital twins of physical stores, combined with computer vision running on existing cameras, to enable precise measurement of impressions, interactions, and conversions on a shopper-by-shopper basis. This innovative approach requires no changes to the store and provides comprehensive aggregate measurement for in-store video, audio, fixtures, and products.
00:00 Show Intro
02:50 Exploring Retail Media 3.0 & Measurement
03:29 Evolution of Retail Media
07:08 In-Store Attribution and Measurement
14:44 Challenges and Opportunities in Retail Media
32:37 Future of Retail Media and Final Thoughts
44:43 Show Close
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