In this clip from *The Retail Razor Show*, **Meghan Barden, Director of Global Retail Media at Rithum,** shares why authenticity matters more than ubiquity in today’s retail and ecommerce landscape. Whether you're a big-box brand or a boutique seller, your Prime Day strategy — and your holiday shopping game plan — starts with telling the right story, especially if you're targeting Gen Z!
✅ Why retailers must focus their efforts
✅ How brands can rethink marketplace strategy
✅ What authenticity means in a post-Prime Day world
🎧 Watch the full episode for more insights!
*from The Retail Razor Show #podcast*
*S5:E78 Prime Day Unveiled: Trends, Sales, and What Lies Ahead for Retail*
*Released on August 26, 2025*
https://youtu.be/r9r9347eDp0
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