Name: How Retailers are Ruining Retail Media
Uploaded: 2025-04-16T04:30:38.000Z
Duration: 90
Description: The challenge in creating, managing, and scaling retail media networks is that there is no school for this, with few experts available. So retailers either take...

The challenge in creating, managing, and scaling retail media networks is that there is no school for this, with few experts available. So retailers either take someone from inside the retail organization and ask them to learn advertising and manage an ad network, or they take someone from the ad industry and bring them in and expect them to learn all about the retail business. Neither of these works well as Drew Cashmore explains.

from The Retail Razor Show #podcast
S5:E1 Transforming Retail Media into a Growth Engine with Drew Cashmore
Released on April 10, 2025

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