Is the CMO role going away? 31% of the Fortune 500 already operates without one.
Cole Moir spent 20 years building consumer tech brands at Ogilvy, Samsung, Motorola, and TCL. He came on Retail Transformers to explain what...
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analytics trends
In-Store Conversion Is Retail's Most Misunderstood Metric
In-store conversion is misunderstood because most retailers never measure the shoppers who don't buy. Physical stores convert 20% to 70% of ...