Andrew Lipsman is an independent analyst, founder and principal consultant at Media, Ads + Commerce. His industry coverage specializes in retail media—which he is known for anointing as “digital advertising’s third big wave”—and other areas of the digital media, advertising, and commerce ecosystem. He has published more than a half dozen articles in the Journal of Advertising Research and is frequently quoted in The New York Times, The Wall Street Journal, The Economist, The Financial Times, and Advertising Age.
Related Episodes
Off-site Retail Media & CTV - Andrew Lipsman on Retail Media’s Next Frontier
Exploring the rise of performance TV, off-site retail media, and what it means for retailers and brands. Retail media is evolving fast, and if you're still stuck in 2022, you're already behind. In thi...
Unlocking Retail Media 3.0: Measurement and Innovation
S4:E5 Unlocking Retail Media: Measurement, Innovation, and Customer Engagement In this episode of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden explore the evolving landscape of retail ...
S3E11 State of Retail Media with Andrew Lipsman | #GroceryshopLive
Our latest recording, live and in-person, raw and uncut, from Groceryshop 2023 shines a light on one of the top trends from the show – Retail Media Networks! Part of our special cross-over event with ...
S2E3c SPECIAL Groceryshop 2022 Part 3 – Andrew Lipsman of eMarketer & Krystina Gustafson of ShopTalk
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S2E2 The Retail Avengers & The Power of Retail Media Networks
It’s Season 2, Episode 2 of The Retail Razor Show and we’re tackling one of the biggest trends you need to understand in retail today – Retail Media Networks! Our Retail Avengers team has been eagerly...