April Sabral is a leadership and mindset expert, bestselling author, and founder of April Sabral Leadership and Ask April AI, an AI-powered coaching and training platform designed to support retail, hospitality, and service-based business owners. With over 30 years of experience leading teams at iconic global brands such as Starbucks, Gap, Banana Republic, and DAVIDsTEA, April has trained thousands of managers to become confident, people-focused leaders.
Her proven leadership system, The Positive Effect, has been embraced by top brands including Jimmy Choo, Tory Burch, Sunglass Hut, Victoria’s Secret, and Psycho Bunny. Her bestselling book by the same name was named a Top Global Retail Book by the National Retail Federation in 2025 and is featured in the Forbes Leadership Library.
April has the only coaching certification in the retail industry that certifies leaders and coaches to train and license her proven methods, which is launching this fall.
April is also the Executive Director of the Miami Business Council, where she combines her passion for retail with community leadership. She has been named a Rethink Retail Top Global Retail Expert for four consecutive years (2022–2026) and is on a mission to positively impact one million leaders worldwide through practical business tools and mindset transformation.
Learn more at www.AskApril.ai. & www.aprilsabral.com
Related Episodes
Positive Accountability - The Leadership Skill That Multiplies Growth
Positive accountability is more than a leadership tactic; it’s the growth multiplier that separates average teams from high‑performing ones. In this episode of Blade to Greatness, Ricardo Belmar and C...
Why Great Leaders Embrace AI: April Sabral on Curiosity, Adaptability & Trust
Hosts Ricardo Belmar & Casey Golden sit down with renowned leadership coach and author April Sabral to explore how AI is transforming leadership in retail. Far from replacing leaders, AI is exposing p...
Leading with Positivity: April Sabral's Retail Revolution
S1E1- Transforming Retail: April Sabral on Mindset and AI Welcome to the first episode of The Retail Razor: Retail Transformers podcast! Hosts Ricardo Belmar and Casey Golden dive into candid c...
The Negativity Detox - Retail Leadership with April Sabral
S1:E8 Cutting Out Negativity - Insights from April Sabral In this episode, hosts Ricardo Belmar and Casey Golden welcome April Sabral, founder of retailu.ca and author of 'The Positive Effect' and 'In...
Retail Leadership: Crafting a Positive and Productive Culture with April Sabral
S1:E7 Cultivating Excellence: Positive Culture in Retail Leadership with April Sabral Hosts Ricardo & Casey speak with April Sabral , founder of retailu.ca & author of 'The Positive Effect' &a...
April Sabral Reveals the Secret to Retail Leadership - A Positive Mindset
S1:E3 The Power of a Positive Mindset in Retail Leadership with April Sabral In this episode of Retail Razor's 'Blade to Greatness,' hosts Ricardo Belmar and Casey Golden speak with April Sabral , fou...
S1E9 – Retail Transformers – April Sabral
S1E9 – Retail Transformers – April Sabral Welcome to Season 1, Episode 9 of The Retail Razor Show! With this episode we introduce a new series– Retail Transformers! Who are the people in retail changi...