April Sabral is a leadership and mindset expert, bestselling author, and founder of Ask April AI, an AI-powered coaching and training platform designed to support retail, hospitality, and service-based business owners. With over 30 years of experience leading teams at iconic global brands such as Starbucks, Gap, Banana Republic, and DAVIDsTEA, April has trained thousands of managers to become confident, people-focused leaders.
Her proven leadership system, The Positive Effect, has been embraced by top brands including Jimmy Choo, Tory Burch, Sunglass Hut, Victoria’s Secret, and Psycho Bunny. Her bestselling book by the same name was named a Top Global Retail Book by the National Retail Federation in 2025 and is featured in the Forbes Leadership Library.
April has the only coaching certification in the retail industry that certifies leaders and coaches to train and license her proven methods, which is launching this fall.
April is also the Executive Director of the Design District Chamber of Commerce in Miami, where she combines her passion for retail with community leadership. She has been named a Rethink Retail Top Global Retail Expert for three consecutive years (2022–2025) and is on a mission to positively impact one million leaders worldwide through practical business tools and mindset transformation.
Learn more at www.AskApril.ai. & www.aprilsabral.com
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