Mark Ryski is the founder and CEO of HeadCount Corporation and one of the retail industry's leading authorities on store traffic and shopper conversion. For more than 20 years, he has helped retailers—from independent stores to large national chains in over 20 countries—convert more store visits into sales and make better operating decisions. He is the author of three books on retail performance, including Store Traffic Is a Gift: The Retailer's Guide to Converting Visits into Sales, Conversion: The Last Great Retail Metric, and When Retail Customers Count, the first book dedicated to the study of store traffic. Mark is a longtime BrainTrust contributor on RetailWire and has been recognized as a Rethink Retail Top Retail Expert in 2025 and 2026.
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Store Traffic Is a Gift - Retail's Most Misunderstood Metric
S6E9 Mark Ryski on why stores convert up to 70% of store traffic while online only converts 3% and Amazon only 10%. 77% of shoppers who walked out of a big box store without buying told exit interview...