Mike Hiatt is the president of Dynamic Retailing. A retail media consultancy focused on helping technology solutions providers work more effectively with retailers and assisting retailers better execute retail media strategies inside their stores.
He is on the advisory boards at Venvee and Blue Zoo; he recently authored the business book Timing the Desert: A Front-Line perspective on Retail Media, Readiness, and Scale, which focuses on his experiences working at Walmart, Triad Retail Media, and Sam’s Club as well as key insights about where in-store retail media will land in the future of retail.
Mike graduated from Brigham Young University with a degree in Advertising Management.
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The In-Store Retail Media Screens That Out-Earned Walmart.com
This episode tells the rise, fall, and revival of in-store retail media through the lens of Mike Hiatt, who built Walmart’s Smart Network from a 27-inch ceiling display into a high-revenue in-store po...


