Rupa Amin

Rupa Amin is Sr. Director of Strategy for the Retail & Consumer Goods practice at Perficient. With over 20 years in commerce spanning manufacturing, distribution, and retail, she helps retail organizations build technology strategies that connect what happens in stores, warehouses, and digital channels to measurable business outcomes.

Rupa specializes in guiding retailers through complex, multi-platform landscapes from order management and product data to customer experience and fulfillment with a focus on what actually works operationally, not just what demos well. Her current areas of focus include AI-driven commerce, inventory and pricing optimization, customer data strategy, and the evolving role of digital in physical retail.

 In 2024, she was recognized by Consulting Magazine with the Excellence in Client Service award. Rupa is an active advocate for women in consulting.